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For example, an ad read: “If You Find This Dish In Your Cupboard Then You’re In The Money.” One said to sell the dish “straight away”: “If You Have This Dish In Your Kitchen, Sell It Straight Away.” Another read: “Check Your Cupboard For This Dish - If You Find It, It Will Make You Rich.” A fourth ad read: “This Dish Is Worth A High Price… Check Your Cupboards Now.” The images showed a blue floral design on white Corningware casserole dishes. Similar claims have been included in online advertising that, when clicked, lead to seemingly endless slideshows that require readers to click through sometimes more than 100 pages. In January 2020, ClickOrlando published a story headlined, “How to know if your vintage CorningWare is worth some serious money,” and the nostaglia-centric website Do You Remember also reported that “old Corningware dishes from the 1970s could be worth thousands of dollars.” But are white Corningware casserole dishes with a blue flower design really worth thousands of dollars? “You could be rich,” promised an online advertisement.

Corningware, based in Corning, New York, was founded in 1958, and through the decades its kitchenware products were popular wedding gifts.

For some, white casserole dishes with blue “cornflower” and multi-colored floral designs bring to mind warm memories from the past.